There are just too many video formats out there and not all them may be compatible with your mobile device. For instance, you can’t play the Window Media (wmv) format on an iPad while the older web browsers aren’t compatible with HTML5 video formats.

Vid.ly is an online service that makes video conversion simple and less confusing.

When you upload a video to Vid.ly, it will create all the required formats to ensure that your video will playback on every browser, mobile phone and every other device in the market.

Once the video has been transcode, Vid.ly provides universal embed code that supports both Flash and HTML5 formats. If a visitor is on Chrome, Vid.ly embed code will stream using Google’s WEBM video format while IE visitors will served using the Flash Player.

Vid.ly is a freemium service. You can convert one video for free but then you have to pay per use.