Web Analytics Software for Small Businesses

Google Analytics is the most popular web analytics software that’s free for both personal and business use. There are however other paid analytics software that seem to offer more functionality than Analytics according to CNN Money.

Here are some paid alternatives to Google Analytics (Google Urchin not included):

Omniture: Omniture’s SiteCatalyst 14 offers a hard-to-rival "level of granularity" that tracks just about everything from video stream performance and e-mail marketing campaigns to customer reviews and social networking effectiveness. Alas, superior granularity comes at a steep price: Omniture starts at around $18,000 a year, according to an Info-Tech Research report. For that kind of coin, a company better consider Web site data-crunching a business imperative.

Lyris: Whereas Google Analytics "gives you more of a high-level view," Kiewe says that Lyris HQ Web Analytics helps small business owners "really track right down to the details." At a price tag of $2,500 per year (scaling higher for mid-sized companies), the software package digs deep to reveal detailed statistics, such as a visitor’s entry and exit pages, as well as users’ click paths.

CNN Money