Popular technology blog ReadWriteWeb has been acquired by SAY Media. AdWeek broke the news – see Techmeme – but turns out that they may have broken the embargo. Richard MacManus wasn’t too pleased and tweeted:
OK, official version is out, 45 minutes before schedule: rww.to/vzJRDzPlease do not link to @anthonyha.
— Richard MacManus (@ricmacnz) December 14, 2011
AdWeek writer Anthony Ha responded saying that the story was accidentaly published:
Everyone saying "nice scoop", thanks, but not really a scoop -- someone else at Adweek accidentally hit the publish button early.
— Anthony Ha (@anthonyha) December 14, 2011
To which Richart replied:
How is it that a publication which broke an embargo (deliberate or not is irrelevant) is still the lead link on @techmeme? That's not right.
— Richard MacManus (@ricmacnz) December 14, 2011
The terms of the deal weren’t disclosed but PaidContent founder Rafat Ali suggests that the tech blog could been sold for “some single digit million.”
This story says @rww sale price was abt $10M. my guess: some single digit million, but mostly stock & earnout bit.ly/tHNYDy
— Rafat Ali (@rafat) December 14, 2011
TechCrunch says that ReadWriteWeb could have been acquired for around $5 million. To put those numbers in context, AOL earlier acquired TechCrunch blog for around $30 million.
ReadWriteWeb gets around 2.8 million uniques per month worldwide according to Google’s Ad Planner but again, these third-party estimates may not be accurate.


