Adding an RSS feed can help increase visibility of your website because your product page / articles / content gets indexed by blog search engines as well in addition to regular web search.

Other than increased traffic, the other advantage of having RSS feed is that your visitors (or customers) can get updates from your site without having to visit the site or sharing their email address – there are enough people who don’t feel comfortable sharing their email addresses with sites they don’t know about but feed is a completely spam-free alternative.

Now let’s assume you have a website about “pizzas” with about a dozen or so pages – these pages talk about the various pizzas available in your site, their nutrition value, how your make pizzas and then there’s a offers page where you list all the current offers available in your store.

To create a feed of this store, go to Google Reader and from the Notes option, drag the “Note in Reader” link to your browser bookmarks toolbar.

Now open any page of your website, select all the content (text + images) and press the “Note in Reader” link in your bookmarks. A pop-up window will appear – click “add tags” and assign the tag “website”. Repeat this for all pages on your site.

Go to Google Reader Settings => “Folders and Tags” and click that gray RSS icon next to the tag “website” to make it public. You’ll then see a new link that says “view public page” – copy the URL of that link to the clipboard.

Go to FeedBurner.com, paste the URL you just copied in the feed box and complete the wizard – your feed is now ready.

References: Tutorial: Create RSS Feeds for your Website

Asked By: Amit Agarwal [41 ]