Amit Varma shares how his blog readers helped him design the cover of his first novel – My Friend Sancho:

I decided that my blog gave me a great opportunity to go beyond the usual book designers in publishing, so I spoke to my publishers, Hachette, and we had a cover design contest for my book. Many India Uncut readers entered, most of them designers in other fields who took this chance to give book designing a shot.

As a result, we got some terrific, fresh entries, and had a problem of plenty while choosing. My editor at Hachette, Shivmeet Deol, commented: "Never has any book had so many great covers to choose from." While we could pick only one design in the end, my publishers are in touch with some of the contest entrants for future work, and we regard the contest as a grand success.

Mid Day

Asked By: Amit Agarwal [41 ]